In this case, although in actual trading terms we have no specific experience, we do know the market well and have investigated it for quite a while, in order to take our decision and shape our proposal for the representation of your Group on the island.

Moreover we have proceeded to employ experienced staff, knowing and relying on their expertise on the products and their extensive experience in the renewable resources related market on the Island.  The new department is fully operated with Sales Manager and traveling sales force.

Alongside the thorough and large showroom we intend to hold at our current premises, our plans will be extended for showroom in other towns in subsequent years.

The market size in Cyprus is both limited and unlimited.  The population of Cyprus is considerably small at 750.000, out of which 250.000 are the household owners.

In fact, given Fysair’s current dominance on the Island, competition is not a threat, but we should always be aware of competitive practices.  The local market like all markets in the world is full with cheap or low quality products that have the potential to distract customers from the leading brand.  Therefore our aim is to continue our POS activities, seminars to educate our dealers and customers and to advertise our products to keep our customers and prospective customers fully focused on our Renewable resources.

Our main aim is to maintain Brand awareness and reliability and quality of service.  We should further build and expand our service and an effective and efficient distribution network, so as to reach all outlets and prospective clients, as well as new channels to maximise the position of Fysair on all its range of products. Especially we built a training/seminar room with facilities for technical training and sales promotion.

Considering all the above we always do take into consideration the help that we do expect to have from yourselves. We do believe that in the first year of Business we will win a respectable percentage of the market, taking it to a higher percentage in the subsequent years.

The increase of turnover will be by adding to our existing customers of household appliances and air conditioners.  By intermingling and adapting ourselves to this new product, we are sure that new ideas and a new way of thinking will be the name of the game. With your technical support for the 150KW projects, now available in Cyprus which is of utmost importance, especially with the new Pluto technology will have a major advantage over  our competitors.  Our intention is to heavily invest and hit the market with the 100 KW to 150 KW projects.

In concluding, we do believe that the product and its potential in Cyprus are synonymous with success.  We will exploit through our present distribution network with existing 200 distributors and installation companies.  If we did not have a deep belief in this line of product, it would be unwise to invest so much in it.  We are a healthy, well established and structured organization, with all the necessary resources and commitment to invest to take our Group on higher and higher targets for mutual benefits.

SUNTECH As the global leader in solar modules for the protection of electricity we are passionate about providing you the highest quality solar energy solutions.  By partnering with you, we can create a future free from global warming.

FAFCO Among the pioneers in the use of solar energy for swimming pool heating, we guarantee bathing at a comfortable temperature using eco-friendly solar energy all through the year.

INTELLI-HEAT We focus our solar energy by means of vacuum tubes with High efficiency, quality and reliable system solutions by means of thermal solar panels (for hot water, central heating and cooling). With our experience to heating and energy saving making us ready to propose solutions for both smaller and more complex systems.

NIBE Energy Systems
NIBE Energy Systems is the market leader for domestic heating products in the Nordic countries, Poland and the Czech Republic. Customers are the RMI sector (Renovation, Maintenance, Improvement) and the new housing market.
The parent company NIBE Industrier AB (registered office in Markaryd, Sweden) has been quoted on the Stockholm Stock Exchange’s O list since 1997.
NIBE Industrier is a European heating technology company whose business operations are organised in three separate business areas: NIBE Element, NIBE Energy Systems and NIBE Stoves.